Your first month with us carries a number. Not a promise to improve things, not a best-effort clause. A figure worked out from your own margin and your own budget, written down and agreed before anything goes live. If we miss it, the fee for that month comes back to you.

What the number is

It is set so that the month pays for itself. For a business selling products, that means the revenue the ads need to generate for your gross margin to cover both the ad spend and our fee. For a business selling services, it is a count of booked jobs at your average job value, worked out the same way and rounded up to at least one.

You will see the arithmetic before you agree to it. If the number looks unreachable to you, say so then, because that is a much better conversation than the one at the end of the month.

Whose figures decide it

Yours. Your store’s own revenue reporting, or the jobs you confirm you actually booked. Advertising platforms consistently report more conversions than a set of books shows, for reasons that are structural rather than dishonest, and we are not going to settle a refund on a number that flatters us. The platform’s figures are for steering the account. They do not adjudicate this.

What it depends on

Four conditions. They are here rather than in fine print because a guarantee stated without its conditions is not really a guarantee. If we cannot agree on all four, we will tell you, and the guarantee simply does not attach to your month.

A budget that clears the floor. We calculate a minimum daily spend for your account. Below it, no advertising account gathers enough data to get out of the platform’s learning phase, and a promise made on an account that structurally cannot perform would be an empty one.
Creative approved within two business days. Ads fatigue faster than a slow approval loop can replace them. If approvals stall, the account degrades while it waits, and that is not something we can be held to.
The offer stays put for the month. Change what is being sold, or what it costs, and the test is measuring a different business than the one the number was set against.
Measurement working before day one. Tracking has to be in place and verified before the month starts, not retrofitted afterwards. Without it there is nothing to settle the guarantee on.

What you get back

The fee you paid us for that month, in full. Ad spend is not refunded, because it was never ours. It went from your card to the advertising platform and it bought the impressions it bought. Anyone offering to refund your ad spend is either not telling you the truth or is pricing that risk into the fee somewhere you cannot see it.

Who tells you

We do, within seven days of the month closing, whether we hit it or not. You will not have to ask, and you will not have to work it out from a dashboard. If we missed and were close, we will say so, refund the fee, and offer to run another month at our cost of creative if we think the next one lands. If we missed and were not close, we will refund the fee and tell you honestly that we are not the right fit.

Where it does not apply

Ongoing months. The guarantee covers your first month. After that the arrangement is month to month on results you can see, and there is no fee to hold back against a promise.
Creative-only work. If we make the ads and you run them, you get a delivery guarantee rather than a performance one. We are not going to promise a result on media we do not control.

The full terms are in the services agreement you sign, and this page is written to match it. If you spot a place where the two disagree, tell us and we will fix the disagreement rather than argue about which one wins.